Brand and graphic design
Identity work delivered under Gulabi Designs, our practice in Lahore.
A logo is the smallest part of an identity. What matters is whether the whole thing holds together on a shopfront, a WhatsApp display picture, an invoice and a printed bag, without somebody having to redraw it every time.
We design systems rather than single assets, and we hand over the files in every format you will actually be asked for.
What is included
- Logo and its variants
- Primary, stacked, single-colour and the small version that survives a favicon.
- Colour and type system
- Written down so it can be reproduced by anyone, including a printer.
- Stationery
- Cards, letterhead, invoice, whatever the business uses.
- Social templates
- Editable, so your team can produce posts without coming back to us.
- Print-ready files
- Correct colour space, bleed and outlines. Your printer will not phone you.
What it costs
Ongoing work starts at PKR 10,000 a month. Most engagements sit between PKR 5,000 and PKR 30,000 depending on scope, and smaller one-off jobs start at PKR 5,000.
We scope before we quote and the first phase is a fixed price, so if it is not working, stopping is cheap. See how that compares with the rest of the market →
What we will not do
We do not do unlimited revisions. Three rounds, and if it is not working by then the brief is the problem and we go back to it together.
Questions
Yes. Vector originals, not just exported images.
Yes, and often that is the right call. Rebuilding an identity around a logo people already recognise usually beats starting again.
Two or three genuinely different directions, not eight variations of the same idea.
Other things we do
Want this done properly?
Tell us what the business is and where it is. We will tell you what it takes.